Henn na Hotel Holographic Reception Project

• Project Background

Amid labor shortages and the push for touchless services, the hospitality industry is increasingly adopting digital solutions for efficiency and cost savings.
 

At hotel reception areas in particular, there's a growing need for systems that provide unmanned operation while preserving natural, human-like interactions.

• Details of the Initiative

In this project, a holographic reception system was installed at the entrance of Henn na Hotel Asakusa Tawaramachi in Tokyo, Japan.
 

System development was led by DMM RESORTS Co., Ltd., while our team at BIG BANG handled the full production of visual content—including:

• 3DCG character creation (modeling, animation, rendering)

• Motion capture

• Audio synchronization and voice activation

• Features of the Technology

Using the principles of Pepper’s Ghost, we created holographic visuals that appear as if real people are standing right in front of you.
 

This technology, widely used in VTuber concerts and live performances, is now gaining popularity in spatial presentation and interactive design.

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We also implemented AI-powered multilingual support (Japanese, English, Chinese), enabling 24-hour unmanned reception.
 

This not only reduces staffing costs but also enhances the customer experience.
 

The system’s versatility makes it applicable to airports, shopping centers, and other commercial settings.